![]() Pepper opined that companies must deliver a complex, multi-channel and engaging digital experience to wherever their customers are, owing to the era of digitalization. Doug Pepper, a general partner at ICONIQ Growth, has joined the Sanity Board. With the close of this Series B, Sanity’s total amount raised has crossed $51 million, as per Crunchbase. The company had raised its Series A funding of $9.3 million from Threshold Ventures. Magnus Hillestad, co-founder and CEO of Sanity Sanity breaks those restrictions so anyone can build a rich experience for customer interaction that keeps pace with technology advancements. It aims to emerge as a versatile system for creating and distributing digital content to any device, application, or channel.Ĭontent can no longer be confined to a publishing model. Sanity, founded in 2017, provides a structured content platform allowing teams to build their digital experiences. In a statement to the press, Magnus Hillestad, co-founder and CEO of Sanity, stressed that the creation of incredible digital product experiences for customers has grown in importance, leading to a need for a better content framework that scales across marketing, product and engineering. Lead Edge Capital and existing investors – Threshold Ventures, Heavybit Industries, Alliance Venture, and Monochrome Capital- participated in the round. ![]() San Francisco-based Sanity, a structured content platform provider, has announced a $39 million Series B funding, led by ICONIQ Growth. The proceeds would be used to build its team, product and community The company aims to assist brands and businesses in treating their content as data for creating exceptional digital experiences. Hightouch's hundreds of customers range from fast-growing startups like Plaid, Betterment, Ramp, and Lucidchart to large enterprises like AXS, Nando's, and AutoTrader. In November, Hightouch announced $40M in Series B financing at a $450 million valuation led by ICONIQ Growth, early investors in Snowflake. Hightouch concluded a record Q1 and is on track to exceed 300% growth in new sales this year, as it evangelizes the idea of taking action on data locked away in warehouses like Snowflake.Ībout Hightouch Hightouch is the world's leading Data Activation platform, syncing data from warehouses directly into SaaS tools. We've built a highly strategic engineering function, where engineers wear multiple hats, deeply understand our customers, and actively contribute towards product and design,' said Curl. 'Hightouch is known for product innovation, and when asked what our secret is, people are surprised to hear that we attribute it to engineering culture. Hightouch CTO and Co-Founder Josh Curl says that Stein aligns exceptionally well with Hightouch's vision: that engineering is not a function for executing on purely technical problems, but rather, is the heart of where innovation occurs. And the passion and vision from Tejas, Kashish, and Josh convinced me that joining Hightouch was a special opportunity.' 'The Hightouch mission of taking action on warehouse data resonated with me immediately. Syncing data out of the warehouse became an increasingly popular pattern – that's when I realized that warehouses are now playing a role much bigger than analytics,' said Stein. The rapid adoption of cloud data warehouses like Snowflake and BigQuery was noteworthy, but the trend that's even more interesting is how they're being used. 'Even before I was aware of Hightouch, I had noticed a shift in how companies think about their data systems. Stein joins Hightouch from Opendoor, where he served as Head of Pricing Engineering and Infrastructure Engineering during a period of rapid growth – as the company grew revenue to north of $8 billion and went public through a 2020 SPAC merger.Īt Hightouch, Stein will oversee the engineering team, which is expected to grow to 50 by the end of 2022. SAN FRANCISCO, /PRNewswire/ - Hightouch, the leader in Data Activation and Reverse ETL, today announced former Opendoor engineering leader Corey Stein as its VP of Engineering. Stein, formerly of Opendoor, will triple size of Hightouch engineering team
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